Glide Surf Co.

This mock campaign was created for Glide Surf Co., a local East Coast surf shop, with the goal of reframing winter as surf season rather than the off-season. “Get Out There” positions cold-water surfing as a badge of commitment—celebrating grit, community, and the raw beauty of winter waves.

The visual identity leans into high-contrast photography, cool-toned palettes, and bold, condensed typography to evoke the sharpness of winter air and the intensity of the ocean in colder months. Messaging focuses on resilience and reward, highlighting proper cold-water gear while tapping into the pride of East Coast surfers who brave the elements.

Deliverables included social assets, in-store posters, email graphics, and advertisement web banners, creating a cohesive campaign that motivates surfers to suit up, paddle out, and embrace the season.